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Cousteau Kids Magazine

Cousteau Kids is an award-winning scholastic magazine for children up to 12 years of age.

Scope
Design, Copy-Editing
Client
Cousteau Society
Sector
Non-profit

Cousteau Society founder Captain Jacques-Yves Cousteau believed the future of our planet rested in the hands of young people. He felt capturing children’s interest in the undersea world at an early age would inspire them to continue learning about it throughout their lives.

For thirty years The Cousteau Society has published the award-winning magazine Cousteau Kids for children up to 12 years of age. Cousteau Kids introduces young readers to life in and around the sea by featuring fascinating marine creatures. In every issue, kids can explore nature and science around the world.

Cuttlefish illustration by the super talented Mary Anne Lloyd.

Working on Cousteau Kids was an absolute blast and a bit of a dream come true for us. As children, we both grew up reading Highlights for Children in school along with other classic scholastic mags such as Dynamite and Bananas.

When we started on the re-design of Cousteau Kids, we wanted that same excitement (and humor) to shine through. This involved working closely with the editor and infusing our own admittedly quirky personalities by adding funny commentary throughout. (I mean, dolphins do talk, don’t they?!) Using bold colors, dramatic photos and playful illustrations we were able to create a fun and engaging magazine for young children.

Illustrations on this spread by the amazing Erica Sirotich.
Illustration: Mary Anne Lloyd
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